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January 08, 2013

Apple Launching Larger Low Cost iPhone This Year?

iPhone 5 saw Apple increase the screen size
For a long time, rumours have spread suggesting that Apple are working on a cheaper version of the iPhone, with most reports focusing on a smaller and lower spec phone. The latest development suggests that this low cost alternative to the iPhone 5 will actually have a larger screen in order to capture emerging markets such as China. 

Digitimes reports: "Apple will roll out a low-cost version of the iPhone for China and other emerging markets in the second half of 2013, according to supply-chain sources. Some sources claimed that they have seen the sample of the low-cost iPhone, which will come with a larger display, meeting the prevailing trend for the adoption of 5-inch displays for high-end models. They added that the low-priced iPhone will also have a brand new exterior design."

Around a week ago, analyst Brian White claimed that Apple could be launching multiple variants of the iPhone to address different markets. However, this seems very unlikely due to the mantra Apple holds with the iPhone and has remained almost unchanged ever since the first iPhone iterations were launched. In addition to this, Apple made a big step increasing the size of the iPhone 5 screen and this has led to awful looking letterboxing of apps running on the larger display, something of a nightmare for design conscious manufacturer Apple. This would also lead to a change in the current iPhone model, where typically the older legacy devices generally become the more affordable route to get an iPhone when later generations are released. 

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